Whilst Guan Sheng Yuan said the ice cream shop didn’t receive the rights to market White Rabbit ice cream with its branding, it had been also pointed out on regional news internet sites the ice cream shop serves White Rabbit ice product in a plain cone in the store, in contrast to the photo that Borlongan shared on the internet.

The mix of colorful, simple-to-spot wrappers and the sweet milky flavor proved a winner. Young ones from Beijing to Hong Kong grew up over the sweets, and it also turned a countrywide image on the region — most famously, US President Richard Nixon was presented some when he manufactured his historic pay a visit to to China in 1972.

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Over time, White Rabbit tried out out other flavors, which include purple bean and peanut. Nevertheless it’s the original version which includes one of the most nostalgia connected to it.

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Greeted by a white, three-D printed art set up — inspired with the flow of milk — that curves throughout the two hundred-square-meter Room, visitors knowledge a whimsical emotion of “falling down a rabbit hole.”

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But what really sets White Rabbit Candy aside is its legendary packaging. Each individual candy is wrapped inside a printed waxed paper that functions a captivating white rabbit. The moment opened, there is yet another slender layer of rice paper wrapping up the sweet goodness. And also the best part? This wrapper is completely edible! 

Thank you much for your comments - we are going to certainly just take into account on the bigger sizing! Have a beautiful working day :)

The brand’s modern-day identity is mirrored inside the decor of its to start with everlasting flagship shop, which also sells White Rabbit-themed goods like hand lotions, apparel and umbrellas.

White Rabbit succeeded like a symbol of China that didn’t have any connections to politics or controversy — a form of culinary diplomacy.

White Rabbit Candy has advanced from a straightforward milk candy to a variety of different items through the years, together with ice cream. White Rabbit Ice Cream has a unique flavor that is comparable on the candy, but which has a creamier and smoother texture.

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